The Oracle is the Gold Coast’s premier residential apartment development. Situated in the heart of Broadbeach, Queensland, it features two towers rising above the Gold Coast’s most desirable boulevard and across the road from the Pacific Ocean.

My role involved creating a brand and marketing strategy and rolling this out through a variety of mediums. Key activities included a complete photography and video shoot, elegant print collateral, engaging residential and retail advertising, websites, outdoor advertising, comprehensive precinct signage and a new sales suite.

All of these activities were aimed at making The Oracle the place to be to achieve the key objective of selling residential apartments.

This project was recently featured on FPO and can be viewed by following this link.

Hengyi Australia is a property developer based out of Melbourne, Australia.

I was tasked with creating a high end invite and booklet for a wine tasting hosted by Hengyi for the 'Young Guns of Wine' at their new residential development in downtown Melbourne.

Various techniques were utilised for the invite, including the use of Rich Black, as well as Triplex printing, all with the aim of conveying a sophisticated, high end event that reflected the quality of the event, and Hengyi as a company.

The W12 Quarterly Fashion Event is an event held in Broadbeach, Queensland, Australia.

Looking to create something sophisticated, high end and timeless a photo shoot was commissioned of everyday clothing items. To set them apart, detailed, textured shots were taken that were abstract and beautiful in their own right, while still reflecting the fact that it was a fashion event. The strong tonality of the shots were further enhanced by converting them to greyscale.

This level of sophistication was further conveyed through the use of thick, tactile card with clean die cuts, all tied together via a strong typographic mark leaving invitees with no doubt about the high quality nature of the event they would be attending.

The project was recognised through an AGDA award in the printed media category in 2012, which can be viewed here

Created at Caramel Creative, in collaboration with Jayden Zernich, Justin Kane & Luke Schoknecht.

Aimed at first home buyers who already appreciated Hawthorn, Constance Apartments represented a quality development with a focus on superior construction and attention to detail.

I was tasked with creating a brand that spoke to these values in a sophisticated manner and could be successfully employed across a variety of collateral including print, digital, environmental and marketing.

Being on the greenbelt, a photo shoot was also commissioned to showcase the lifestyle and amenities of the area.

Consegna is a company that delivers innovative medical technologies to the global market by way of licensing.

It was my role to work with the client in building a brand that conveyed a sense of trust, reliability and confidence and roll this out across a variety of mediums including the digital space (website), as well as a suite of stationery.

The Consegna website can be visited here.